
Join Team Norway at Sport 2000
17 January 2027 - 19 January 2027
Exhibition
With around 1,000 SPORT 2000 retailers and buyers attending, the fair offers a highly efficient opportunity to: - strengthen relationships with existing retail partners - introduce Norwegian outdoor brands to relevant buyers - build visibility for Norway as an outdoor nation Through the Norway partnership and the dedicated Norway Day, participating brands benefit from additional exposure, storytelling opportunities and targeted access to the SPORT 2000 retail network.
Programme elements
Norway pavilion at the fair
A Norway pavillion at thir fair is based on a minimum of 6 Norwegian companies participating with package no 1;
Participation at the Norway pavilion + package suitable for newcomer brands
Package no 1
For Norwegian brands not yet active within the SPORT 2000 ecosystem, an extended package offers direct retail exposure and market introduction.
Included services in this offer:
Brand presentation at the fair
- Exhibition space within a curated Norwegian brand area (indoor & outdoor)
- Opportunity to present products and meet SPORT 2000 retailers directly
Market introduction
- Guided introduction to the SPORT 2000 organization and retail network
- Facilitated meetings and networking with key representatives from:
- Category management
- Purchasing
- Marketing
- Selected retail partners
Participation per company NOK 30,000
Package no 2 available for SPORT 2000 members only
Included services in the package:
Communication & visibility
- Presentation of participating Norwegian brands in SPORT 2000 trade newsletters and member communication
- Visibility within SPORT 2000 channels ahead of the fair
NORWAY DAY at the fair
- Norwegian branding and decoration in designated areas
- Information points highlighting Norwegian brands and the Norwegian outdoor ecosystem
Official evening event
- Norway as Presenting Partner of the SPORT 2000 Retail Party
- Targeted invitations and pre-communication to SPORT 2000 retailers
- Brand visibility through logos and optional product presence
- Optional short stage moments or storytelling elements (to be defined)
Participation per company NOK 5,000
Practical information
Participation is limited to a curated group of Norwegian outdoor brands to ensure strong visibility and meaningful retailer engagement and a minimum of 6 Norwegian companies booking a booth at the Norway pavillion.
Program is subject to change and will be updated in due time.
Organisers

INNOVATION NORWAY
Partners

MANDEL CONSULTING