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Join Team Norway at Sport 2000

17 January 2027 - 19 January 2027

Location: Sport 2000, Nord-West-Ring-Strasse 11, 63533 Mainhausen, Mainhausen, Germany

Exhibition

With around 1,000 SPORT 2000 retailers and buyers attending, the fair offers a highly efficient opportunity to: - strengthen relationships with existing retail partners - introduce Norwegian outdoor brands to relevant buyers - build visibility for Norway as an outdoor nation Through the Norway partnership and the dedicated Norway Day, participating brands benefit from additional exposure, storytelling opportunities and targeted access to the SPORT 2000 retail network.

Programme elements

Norway pavilion at the fair

A Norway pavillion at thir fair is based on a minimum of 6 Norwegian companies participating with package no 1;

Participation at the Norway pavilion + package suitable for newcomer brands

Package no 1

For Norwegian brands not yet active within the SPORT 2000 ecosystem, an extended package offers direct retail exposure and market introduction.

Included services in this offer:

Brand presentation at the fair

  • Exhibition space within a curated Norwegian brand area (indoor & outdoor)
  • Opportunity to present products and meet SPORT 2000 retailers directly

Market introduction

  • Guided introduction to the SPORT 2000 organization and retail network
  • Facilitated meetings and networking with key representatives from:
  • Category management
  • Purchasing
  • Marketing
  • Selected retail partners

Participation per company NOK 30,000

Package no 2 available for SPORT 2000 members only

Included services in the package:

Communication & visibility

  • Presentation of participating Norwegian brands in SPORT 2000 trade newsletters and member communication
  • Visibility within SPORT 2000 channels ahead of the fair

NORWAY DAY at the fair

  • Norwegian branding and decoration in designated areas
  • Information points highlighting Norwegian brands and the Norwegian outdoor ecosystem

Official evening event

  • Norway as Presenting Partner of the SPORT 2000 Retail Party
  • Targeted invitations and pre-communication to SPORT 2000 retailers
  • Brand visibility through logos and optional product presence
  • Optional short stage moments or storytelling elements (to be defined)

Participation per company NOK 5,000

Practical information

Participation is limited to a curated group of Norwegian outdoor brands to ensure strong visibility and meaningful retailer engagement and a minimum of 6 Norwegian companies booking a booth at the Norway pavillion.

Program is subject to change and will be updated in due time.

Register now

Organisers

logo of INNOVATION NORWAY

INNOVATION NORWAY

Partners

logo of MANDEL CONSULTING

MANDEL CONSULTING

Important conditions