2025 China International Import Expo - Norwegian Nutrition and Health Pavilion
5 November 2025 - 10 November 2025
Exhibition
Innovation Norway China is inviting Norwegian companies to join the Norwegian Health & Nutrition Pavilion at the 8th China International Import Expo (CIIE), taking place in Shanghai from 5 to 10 November 2025. The Pavilion is organized by Innovation Norway, in collaboration with the Royal Norwegian Embassy in Beijing, the Consulate General in Shanghai.
Why Join?
- Showcase Your Brand
Present your company at the Norwegian Pavilion in the Nutrition Hall - Engage with the Market
Connect with Chinese distributors, professional buyers, KOLs, and key decision-makers - Promote Your Products
Deliver on-site presentations during the first two days of the Expo - Increase Visibility
Gain exposure through CIIE forums and conferences with Innovation Norway’s support - Boost Online Reach
Benefit from coordinated social media promotion before, during, and after the event - Receive Full Support
Enjoy logistical and marketing support from Innovation Norway’s local team
Participation Package Includes:
- Dedicated exhibition space within the Norwegian Pavilion
- Presentation opportunities during the first two days of the Expo
- Company visibility through logo, products, videos (max. 2 min)
- Inclusion in the Pavilion Brochure (1 page standard; additional pages available upon request)
- Access to professional event photography and video assets
- Invitation to the Pavilion Opening Ceremony with Norwegian senior officials
- Priority recommendation for participation in CIIE forums and networking activities
- Promotion across digital platforms via Innovation Norway and partner channels
Confirmation Timeline
First round confirmation deadline: 31 May 2025
(Companies confirming by this date will receive priority in booth placement and promotional activities.)
Second round confirmation deadline: 15 June 2025
(Limited space will be allocated on a rolling basis after the first round.)
Practical information
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Important conditions
Companies must adhere to standards for responsible business conduct, including Environmental, Social, and Governance (ESG) criteria.
Participants are expected to operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises on Responsible Business Conduct. This entails conducting business responsibly, respecting human rights, ensuring decent working conditions, safeguarding environmental considerations, and actively preventing corruption.
Companies must carry out their own due diligence assessments (risk assessments) to identify, prevent, and mitigate potential adverse impacts.