Name: Meet us at Camp Norway
Start: 2026-02-18T16:00:00Z
End: 2026-02-19T00:00:00Z
Location: Wisconsin

Norwegian ski company stands at a ski race

Event has ended

18 February 2026, 10:00 - 18:00 GMT-06:00

Seminar

Heading to the American Birkebeiner? Then Camp Norway is your must-visit. It’s where Norway’s top winter-sports brands bring world-leading innovation, precision engineering and decades of performance heritage straight to you. Whether you’re sourcing next-season gear or scouting strong partners, this is where you’ll find the equipment - and the people - pushing the sport forward.

From 18–22 February, Team Norway will be on site at the American Birkebeiner, bringing together Norway’s leading ski and outdoor performance brands. At Camp Norway, you’ll get direct access to the innovation, craftsmanship and technical know-how that have made Norway a global benchmark in Nordic sports.

Meet the brands

Website

The pavilion is organised the participating brands, in close collaboration with Norsk Industri and Innovation Norway, connecting Norway’s outdoor industry with retailers, distributors and partners across the US market.

Expect hands-on demos, expert guidance, product testing and direct conversations with the founders and innovators shaping the future of Nordic sports and high-performance outdoor gear.

Contact us

Get in touch with us for any questions about our brands or to explore opportunities with the Camp Norway team.

Anita Kari Solheim Pieper

Category head of sportswear and sports equipment, Innovation Norway

Contact via email

Annette Hoff

Project Manager, Norwegian Design Industry, Norsk Industri

Contact via email

Partners

INNOVATION NORWAY

Website

NORSK INDUSTRI

Website

Man in gray blazer and glasses greeting a woman in a black dress

Important conditions

Companies must adhere to standards for responsible business conduct, including Environmental, Social, and Governance (ESG) criteria.

Participants are expected to operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises on Responsible Business Conduct. This entails conducting business responsibly, respecting human rights, ensuring decent working conditions, safeguarding environmental considerations, and actively preventing corruption.

Companies must carry out their own due diligence assessments (risk assessments) to identify, prevent, and mitigate potential adverse impacts.