Pilea Insights: leveraging the voice of the customer in product development
Quick information
- Available
- Americas, Europe, Asia, Africa and Oceania
- Technology Artificial intelligence and machine learning
At a glance
- Gathers insights from multiple tools, converting them into a clear, prioritised product backlog
- Reduces development time from weeks to hours, helping teams to deliver features customers truly want
- GDPR-compliant with automatic PII redaction, saves resources by avoiding unnecessary product builds
Pilea helps scaling software companies to unlock the full value of customer feedback, turning fragmented insights into clear priorities for faster, smarter product development.
CHALLENGE
Using customer feedback effectively
Scaling companies receive feedback via multiple channels but struggle to utilise it effectively. Without a clear understanding of the voice of the customer, it is difficult to prioritise the right features and improvements, slowing product development.
SOLUTION
Pilea transforms feedback into ready-to-build backlog
Pilea Insights helps companies to turn their customer’s voice into a structured, prioritised backlog. It integrates seamlessly with existing workflows and tools, gathering insights from notes, surveys, CRM and ticketing tools. This intelligent platform replicates the super smart colleague who always knows what customers want to build next.
The solution is fully GDPR-compliant, with automatic PII redaction to safeguard customer privacy.
BENEFITS
Bridging the gap between human decision-making and AI-driven development
As agentic coding becomes mainstream, what a company builds and how it builds it becomes a differentiating factor. Pilea provides the critical middleware that allows the product team to translate customer requests and intent into accurate specifications for coding agents. This prevents companies from investing time and resources in building the wrong product.
Moreover, Pilea significantly reduces the time product teams need to explore, define and iterate solutions − from weeks to hours.
MARKET POTENTIAL
Globally scalable
Pilea Insight targets scaling SaaS companies that develop and sell their own products. Its initial market consists of over 800 000 enterprises (software product companies) in the EU and the US, with EUR 662 million in annual recurring revenues.
Pilea is built in Norway, hosted in the EU and scalable to product teams globally.
Testimonials
“We have feedback from Pilea on a large screen in the office. This creates a clear connection between customer needs and the work we are doing by keeping us focused on what matters most to them, which makes it easier to justify our decisions.”
Ingrid Vestby Fredriksen
Head of Design, Favrit
“Before Pilea, it was so easy to just make decisions about further development over a cup of coffee based on what we felt rather than anchoring the decision in the user data we actually had.”
Nina Jensen
Product specialist and customer success, Komp
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