Oleana creates natural, durable, sustainable Norwegian knitwear

The textile industry, especially fast fashion, poses major social and environmental challenges, such as high CO₂ emissions, water pollution from dyes and microplastics, and overuse of natural resources. Many workers endure unsafe conditions while earning poverty level wages, and valuable craft traditions are lost in the push for cheaper, faster production.

Oleana was founded in 1992 as a response to the outsourcing of textile production and the decline of local craftsmanship in Norway. The company combines enduring textile traditions with innovation and design, offering an alternative to fast fashion through local, ethical manufacturing.

Every Oleana garment is made at its factory in Ytre Arna on Norway’s western coast, where the company oversees every step of production – from knitting to linking, sewing and packaging. Only premium natural materials such as merino wool, silk and linen are used, ensuring long-lasting quality without microplastics.

Through thoughtful design and slow, skilled processes, Oleana creates garments and interior pieces that celebrate culture, craftsmanship and sustainability. Its women’s wear ranges from cardigans, dresses and skirts to trousers, coats and blazers. Oleana launches two collections each year, introducing new designs and colours each season. Home items comprise throw pillows and colourful blankets of various sizes.

By producing locally in Norway, Oleana ensures fair wages, safe working conditions, and full control over quality. Its use of biodegradable natural fibres prevents microplastic pollution and supports more responsible material use.

With a focus on fewer, better products, the company reduces overproduction and textile waste, offering long-lasting garments that counter disposable fashion. Its commitment to Norwegian textile traditions preserves craft knowledge for future generations.

Oleana’s blend of culture, design and sustainability offers customers meaningful products – with beauty, purpose and a lower environmental footprint.

The global sustainable fashion market is growing, driven by increasing consumer awareness about sustainability, government regulations and incentives promoting eco-friendly products. The market was valued at USD 12.46 billion in 2025 and is expected to reach USD 53.37 billion by 2032. This represents an impressive CAGR of 23.1 per cent.

Oleana targets conscious consumers and exports roughly 40 per cent of its products. Its main markets are Australia, Benelux, Canada, Germany, Scandinavia and Switzerland, as well as a growing market in Japan.