Odins.ai: optimising marketing budgets with AI-driven insights
Quick information
- Available
- Americas, Europe, Asia, Africa and Oceania
- Technology Artificial intelligence and machine learning
At a glance
- SaaS platform combining marketing data structure with AI-driven sales modelling
- Uses modern Marketing Mix Models (MMM) to simulate scenarios, measure sales effects and provide recommendations
- Improves marketing performance, boosts sales and reduces reliance on digital tracking
Odins.ai offers a unified platform that helps marketing teams to optimise budgets and performance across all channels, simplifying decision-making in a complex, privacy-conscious landscape.
CHALLENGE
Measuring campaign effectiveness
Marketing teams struggle to measure campaign effectiveness due to stricter privacy laws and fragmented data across tools, channels and agencies. Traditional methods like click tracking are losing relevance, while offline marketing remains difficult to evaluate.
Additionally, many still rely on manual tools like Excel and email for planning and reporting, limiting insight and scalability.
SOLUTION
SaaS platform for scenario planning and budget allocation across marketing channels
Odins.ai is a SaaS platform that combines structuring data from all paid marketing activities with cutting-edge AI-driven sales modelling. It structures all digital and offline marketing data in one place, enabling real-time reporting and budget oversight.
The platform incorporates modern Bayesian Marketing Mix Models (MMM), enabling users to simulate scenarios, measure the sales effect of each channel, and get AI-assisted recommendations for optimal budget allocation.
The system includes 600+ API integrations as well as drag-and-drop data handling for non-digital channels.
BENEFITS
Odins.ai improves marketing performance and reduces reliance on digital tracking
Odins.ai allows users to gain better control of their marketing performance, save time and boost sales by reallocating their budget to high-performing channels.
By structuring data and using privacy-friendly Marketing Mix Models (MMM) , Odins.ai also helps to reduce reliance on intrusive digital tracking.
Looking ahead, Odins.ai may support energy footprint analysis across marketing channels, helping companies to make greener media choices.
MARKET POTENTIAL
Growing demand for MMM in post-cookie era
In 2024, global marketing spend exceeded USD 1 trillion, while the marketing technology market reached some USD 465 billion.
As cookie-based tracking declines, MMM adoption is accelerating. Odins.ai targets companies with marketing budgets over USD 1 million, offering a scalable solution for the post-cookie era.
Testimonials
“By leveraging MMM in Odins.ai, we’re able to identify the optimal mix, and make informed decisions about budgeting and ROI. Odins.ai has been instrumental in helping us to optimise our budgets and tackle the complexities of modern marketing. They’ve built a model that sharpens our understanding of resource allocation, ensuring more reliable decision-making across the board. Their expertise has made a real difference. ”
Nicolai Lenouvel Hansen
Marketing Manager, Aprila Bank
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