Motitech boosts physical activity among seniors

The European population is older than it’s ever been. In response, diverse EU policies are promoting home care for older adults to tackle the rising costs of institutional care. In addition, home care is preferred by most older adults themselves, as they value their independence.

The shift in care services from institutions to homes demands new solutions for home-based care. To succeed in this, the growing challenge of inactivity must be addressed. As function declines, so does movement — leading to greater care needs.

Motitech helps to solve this challenge by designing motivating, accessible tools that support physical activity at home and in care homes. The company’s core solution, Motiview, is a video library that encourages seniors to be physically active, reminisce about their lives and share their stories with others.

Using Motiview videos, seniors ride a stationary bike through familiar streets and scenic foreign landscapes, all from the comfort of their home. The combination of exercise and stimulating images creates a powerful mind-body experience, empowering seniors to stay active and connected, physically and emotionally, in a meaningful and enjoyable way.

Used in care homes and home care, senior centres and rehabilitation settings in 10 countries, Motiview is helping to redefine aging by making exercise accessible, enjoyable and deeply personal. The solution is used for independent living in private homes as well.

Motiview is proven to benefit seniors, including those with dementia, in multiple ways:

• Increased physical activity: Helps to prevent decline in functional ability.
• Enhanced mental health: Reduces anxiety, apathy and depression through reminiscence and sensory engagement.
• Social interaction: Encourages shared experiences and conversations, even remotely.
• Staff engagement: Easy to use, enjoyable for caregivers and volunteers.
• Evidence-based: Research shows improved mobility, wellbeing and quality of life.

By 2030, 1 in 6 people in the world will be 60 years of age or older, about 1.4 billion people. By 2050, this number will nearly double to over 2 billion people. This demographic trend is already creating huge potential in the global market for home health technology, which is projected to reach USD 89.66 billion by 2030.

The market growth is encouraging for companies such as Motitech, whose home care tech solutions support global and national reforms focused on aging-in-place and the shift from institutional care to private homes, day centres and rehabilitation facilities. Moreover, because Motiview is a digital solution, it has a low barrier to implementation across geographical regions, making it scalable globally.