MASE Home has developed Adaptive Interior Robotics™ that lets small spaces to shift effortlessly between living, working and sleeping. Its robotic furniture enables real estate developers, architects and hotel operators to create more functional, flexible and sustainable spaces without adding square metres.
CHALLENGE
Urbanisation is putting pressure on cities, making land scarcer and causing housing prices to rise. Real estate developers face the challenge of accommodating more people affordably and sustainably without sacrificing quality of life and well-being. Smaller units can help cities to grow more sustainably, but only if they are designed to feel functional, liveable and attractive.
SOLUTION
MASE develops robotic, space-saving furniture powered by MASE Adaptive Interior Robotics™. Its flagship solution, MASE Bed, is a fully automated ceiling bed that moves vertically to the ceiling at the press of a button in less than 30 seconds, with no need to fold or make the bed.
The MASE Bed is designed as a standalone product for installation in both new and existing buildings, with no structural changes required. It is quick to install, easy to move, and transforms a single room from sleeping to working to relaxing.

BENEFITS
For residents and guests, MASE makes compact spaces more comfortable, flexible and functional, allowing them to live centrally without sacrificing quality of life.
For real estate developers, MASE makes smaller units more attractive and commercially viable, enabling them to respond to affordability and sustainability pressures while increasing the performance of each square metre.
For the environment, better space utilisation can reduce the need for unnecessary construction, thereby lowering material use, energy demand and building emissions.
MARKET POTENTIAL
MASE targets Europe’s growing market for space efficient urban living, driven by urbanisation and housing affordability pressure. Its initial customers are real estate developers, architects and hotel operators in high-cost cities, starting in the Nordics and the UK, with an estimated EUR 2 billion B2B opportunity in Europe.

“How do you ensure good living quality in smaller spaces? This isn’t a question we can answer on our own. That’s why having partners like MASE is so important to us.”
Søren Secher
CEO of Living Lab, OBOS
“The MASE Bed transforms our hotel room at Ydalir Hotel into a 3-in-1 space for sleep, work and workout. It’s a value-add that sets a new benchmark for sustainability and innovation in hospitality.”
Martin Sagen
General Manager, Hotel Ydalir