Bitfocus Buttons: simplifying control for live production

Modern live production environments, from broadcast studios to corporate events, face a maze of incompatible equipment and complex control systems. Teams spend excessive time managing multiple single-purpose interfaces, increasing the risk of errors and limiting creativity. The industry needs a secure, intuitive platform that unifies device control.

Buttons by Bitfocusis professional, hardware-agnostic control software designed for AV and live production. It transforms complexity into simplicity, enabling teams to move from concept to execution in minutes. Its visual interface is easy to master, empowering creativity without technical barriers.

Key features include:

• Drag-and-drop interface for fast customisation without coding
• Multi-device integration for lighting, audio, video and automation systems
• Integration with over 700 devices and control surfaces such as Elgato, Densitron and Apple
• Cross-platform support for Windows, macOS and Linux
• Remote control capability for secure operation from any location
• Scalable architecture with Kubernetes for enterprise reliability
• Customisable workflows to fit unique production needs
• Open API for third-party integration and extended functionality

Buttons helps to reduce programming time and improve creative output by streamlining workflows. It lowers operational costs by running on off-the-shelf hardware, which minimises training and commissioning expenses.

Moreover, the intuitive design distributes knowledge across teams, reducing dependency on highly specialised engineers and mitigating key person risk. Enterprise tiers ensure operational security through high availability, while the modern architecture future-proofs investments and supports scalability as production needs evolve.

Bitfocus is initially targeting the broadcast and live entertainment market valued at over USD 3 billion. The company then plans to expand into control rooms, defence, security, shipping, logistics and meeting spaces.