Brim Explorer is setting a new standard for maritime tourism using a hybrid-electric ship and underwater drones.
The tourist industry brings enjoyable experiences to a growing number of people every day. However, as the industry grows, so does its climate impact and pressure on local resources, such as water and energy.
At the same time, the value of people exploring new places and cultures makes it undesirable to hamper the growth of tourism. That is why it is essential that tourism in the 21st century is defined by sustainability.
With support from the environmental organisation Bellona, Brim Explorer has set out to create waves in the industry with the introduction of greener and more sustainable travel experiences along the coast of Norway.
The ground-breaking Brim ship is a medium-sized, hybrid-electric catamaran with a sleek, modern design. It is 24 metres long, 11 metres wide and holds 140 passengers.
Brim is a zero-emission vessel which runs silently, meaning it can take tourists close to nature and wildlife with minimal impact.
Brim offers a unique tourist experience through the use of underwater microphones, cameras and drones. This allows passengers to see what is happening both below and above the surface.
In addition, Brim allows tourists to offset their emissions from travelling by buying carbon credits through Chooose. Chooose removes the carbon credits from circulation and invests the money paid for them in green energy projects in developing countries.
Brim can run for a full day on battery power and can charge overnight in most ports in North Norway. That means no fossil fuel emissions, a silent and less disturbing operation for the wildlife, and enhanced guest experience.
By providing green ways to travel and experience the wilderness, Brim Explorer helps to reduce the negative impacts of tourism and serves as a source of inspiration for others to follow.
Adventure tourism is expanding both in Norway and internationally, and there is a growing market for green tourism and sustainable alternatives at sea.
The electrification of vessels is, moreover, an essential part of the broader drive to create green maritime industries, including the fisheries, transport and leisure industries.
Brim Explorer is a small tourism company in North Norway which began its journey in 2018. It has teamed up with designer Einar Hareide and Norwegian shipyard Maritime Partner to create a unique vessel for experiencing nature.
In 2020, the company’s tours were chosen by British newspaper the Daily Telegraph as one of “The 50 greatest adventures on Earth”.
8. Decent work and economic growth
Brim Explorer is an active participant in the local communities it operates in, promoting sustainable tourism and creating attractive jobs.
9. Industry, innovation and infrastructure
Brim Explorer represents a new standard for environment-friendly tourism, allowing tour operators to grow while reducing greenhouse gas emissions.
11. Sustainable cities and communities
Brim Explorer helps to protect and safeguard the world’s cultural and natural heritage.
14. Life below water
Brim Explorer does not create local pollution or cause noise disturbance to the marine environment. In addition, Brim will donate 1 per cent of profits to ocean conservation efforts.