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Sports and leisure

Pioneering performance, from the land of champions

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Norwegian sports brands are built for performance, shaped by nature and driven by innovation. Explore world-class gear, wear and technologies made for global markets.

Rooted in a deep connection with nature and an active lifestyle, Norway’s sports industry is known for premium quality, responsible production practices and purposeful design. Norwegian brands continue to set global standards across performance wear, outdoor gear and sports technology — from professional-level equipment to everyday functionality.

With growing international interest, Norwegian companies are entering new markets, offering partners and investors strong opportunities to engage with a sector driven by innovation, long-term thinking, and close industry collaboration.

Companies

We promote Norwegian sports and equipment companies internationally by highlighting their solutions, technologies and expertise. Our goal is to help companies grow in global markets and increase visibility for Norway’s sports industry.

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Partners

We collaborate with key partners from the public and private sectors to strengthen Norway’s position in the global sports industry. These partnerships support international promotion and industry development.

Manufacturing and design

A national export initiative

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Contact us

Anita Kari Solheim Pieper

Category head of sportswear and sports equipment, Innovation Norway

Oslo

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Annette Hoff

Prosjektleder Designindustrien, Norsk Industri

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