Sport & Outdoor Export Initiative DACH 2026
10 February 2026, 10:00 - 11:00 GMT+01:00
Webinar
Insights and Best Practices for successful collaboration with SPORT 2000 GmbH.
About the Webinar
This webinar is aimed at Norwegian sport and outdoor brands interested in strengthening or expanding their presence in the German-speaking (DACH) markets. It provides an overview of SPORT 2000 GmbH as a key platform for the sports specialty trade, including its role in market access, purchasing power, and future-oriented retail concepts.
Participants will gain practical insights into collaboration opportunities, market entry and scaling considerations, and best practices for working with retailers, as well as guidance on commercial and operational processes relevant to the DACH region.
Target Audience
Companies within the sport and outdoor sector that are interested in learning more about the Sport 2000 Group, collaboration opportunities, and how to increase sales effectiveness in the DACH region.
Agenda
- Introduction to Sport 2000 and its position as a leading order fair in the German market
- Key facts and figures regarding potential collaboration
- Considerations when entering or scaling in the DACH region
- Best practices for working effectively with retailers
- Practical guidance on orders, insurance, logistics, deliveries, and related processes
Speakers: Tim Wahnel, Head of Outdoor Division, Sport 2000 (w/ colleague)
Why Participate?
This webinar will provide hands-on, practical insights that participants can directly apply when initiating meetings with key retail partners and preparing for order discussions in the German market.
Practical information
Registration deadline: 10 February
Contact us for more information:
Gunnhild Brumm
Director DACH, Innovation Norway
Germany
Kerstin Schmidt
International Advisor
Oslo, Norway
Anita Kari Solheim Pieper
Category head of sportswear and sports equipment, Innovation Norway
Important conditions
Companies must adhere to standards for responsible business conduct, including Environmental, Social, and Governance (ESG) criteria.
Participants are expected to operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises on Responsible Business Conduct. This entails conducting business responsibly, respecting human rights, ensuring decent working conditions, safeguarding environmental considerations, and actively preventing corruption.
Companies must carry out their own due diligence assessments (risk assessments) to identify, prevent, and mitigate potential adverse impacts.