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A Norwegian pavilion showcasing Norwegian products
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Join the Norwegian National Pavilion at CIIE 2025

05.11.2025 - 10.11.2025

Location: National Exhibition and Convention Center Shanghai, Shanghai, China

Exhibition

China International Import Expo (CIIE) is the world's largest import fair. The 7th CIIE in 2024 concludes with over $80 billion in tentative deals and attracted over 852,000 visitors. For the first time, a Norwegian National Pavilion was set up at CIIE in 2024. This is an exceptional platform and unique opportunity to showcase Norway’s cutting-age solutions and expertise to your partners, customers, business associations and targeted audience in one of the world's largest markets.

Programme elements

Please see the attachment at the bottom of Event Details for detailed information about sponsorship packages.

Highlights of the pavilion:

  • Opening Ceremony: Featuring participation from high-level Norwegian officials and representatives from Team Norway partners.
  • Business Events: Meticulously organized events to support participating companies and showcase premier Norwegian business solutions and offerings.
  • Interactive Activities: Engaging visitors with food tastings and authentic experiences of Norwegian culture and lifestyle.
  • Media Coverage: Extensive reporting on the Norwegian National Pavilion by major Chinese media platforms and social media channels.
  • People crowding around a pavilion
    The Norwegian National Pavilion in 2024
    Five people lined up on a stage behind a banner with the Norwegian colors
    The opening ceremony in 2024
    Three women taking a selfie with a teddy polar bear
    Participants from the 2024 pavilion

Organisers

INNOVATION NORWAY

Website

Partners

ROYAL NORWEGIAN EMBASSY IN BEIJING

Website

NORWEGIAN CONSULATE GENERAL

Website

NORWEGIAN SEAFOOD COUNCIL

Website

Important conditions

Companies must adhere to standards for responsible business conduct, including Environmental, Social, and Governance (ESG) criteria.

Participants are expected to operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises on Responsible Business Conduct. This entails conducting business responsibly, respecting human rights, ensuring decent working conditions, safeguarding environmental considerations, and actively preventing corruption.

Companies must carry out their own due diligence assessments (risk assessments) to identify, prevent, and mitigate potential adverse impacts.