Navigating the U.S. Healthcare Market: Advice from US Health Providers

Breaking into the U.S. healthcare market requires more than a strong technology. International health tech companies must understand how U.S. clinicians, health systems, and payers evaluate new solutions—and how factors such as clinical workflow, evidence, reimbursement, AI governance, and internal champions can determine whether a promising technology gains traction.

Rather than traditional presentations, this webinar will feature an interactive discussion exploring questions including:

• What are U.S. clinicians and health systems actually looking for when evaluating new health technologies?
• How should companies think about integrating their solutions into existing clinical workflows?
• What evidence and validation do health systems expect before engaging with a company?
• How can international companies identify and work effectively with clinical champions and health-system partners?
• How are U.S. healthcare organizations approaching AI adoption, governance, and clinical integration?
• When should companies begin thinking about U.S. payers, coverage, and reimbursement—and how should they approach those conversations?

The discussion will provide a high-level view across these critical areas, with deeper dives into selected topics based on the panelists’ experience and perspectives.

Who should attend?

This webinar is designed for international digital health, medical technology, and healthcare companies considering U.S. market entry or looking to strengthen their existing U.S. strategy.

Attendees will leave with a clearer understanding of the questions they should be asking—and the expectations they need to prepare for—when engaging with the U.S. healthcare ecosystem.