
27 March 2025 - 19 June 2025
Exhibition
Join our "Ask the Experts" webinar series, running from March to June 2025, to gain valuable insights from industry leaders on expanding into the U.S. market. Covering topics from fashion and outdoor industry strategies to AI in retail and navigating U.S. trade policies, this series is tailored to help Norwegian companies succeed globally.
Participation is free for all companies. The webinar series is especially relevant for Norwegian companies considering to export or are already exporting to the American market. For companies taking part in 2025 export programmes with Innovation Norway or Norsk Industri, such as the Trade Mission for the Sports Industry, American Birkebeiner, the webinar series will allow them to get even more out of the programmes.
The webinars are available individually and you can choose how many you wish to attend (see programme and registration link).
Each webinar will run from 15:00 to 16:00 CET and will feature expert speakers sharing insights, strategies and real-world experiences. The sessions are designed for Norwegian businesses in fashion, sports, outdoor and retail industries looking to navigate market entry, distribution, branding and emerging trends in the U.S. market. Participation is free, and links to join will be sent in advance.
Have questions? Get in touch with our team!
Sebastian Serafin
Senior Advisor
New York
All times are in GMT+01:00
Online · 15:00 - 16:00
Online
15:00 - 16:00
MMGNET bridges the gap for global fashion companies looking to enter the North American market by securing funding opportunities through government partners - connecting and inspiring the global fashion community through industry insights, education, networking, online experiences, and world-renowned fashion trade events including MAGIC, PROJECT, COTERIE, and SOURCING at MAGIC. This presentation will include an update on the current fashion market, US distribution overview and the evolution of retail: statistics, news, trends, and changes in the sector. This webinar is suitable for: outdoor apparel/shoes, high-end wool, fashion companies.
All times are in GMT+01:00
Online · 15:00 - 16:00
Online
15:00 - 16:00
Eoin Comerford is currently working as an advisor to early stage companies and investors. Additionally, he is an industry expert & speaker to Walmart, Dick's Sporting Goods and more. Eoin will share insights on wholesale distribution models (via reps, distributors, direct), DTC model, hybrid model (explanation and breakdown of pros and cons of each). Understanding the financial, operational and technical aspects of being a wholesaler to U.S. retailers. This webinar is suitable for sports gear and equipment outdoor apparel/shoes, high-end wool.
Eoin Comerford, Principal, Outsize Consultiung
All times are in GMT+01:00
Online · 15:00 - 16:00
Online
15:00 - 16:00
Brands that have a deep understanding of who they are and what they stand for are best equipped to flex into new spaces, create new points of connection and engage new consumers with their storytelling. In this session, we will review some examples of brands that have managed to stretch effectively and discuss how your brand can re-embrace its authenticity to extend itself to the US marketplace with fresh relevance. Suitable for: sports/outdoor/retail brands.
All times are in GMT+01:00
Online · 15:00 - 16:00
Online
15:00 - 16:00
Insights to assist Norwegian businesses facing potential new tariffs in understanding and navigating the U.S. marketplace. Suitable for: sports/outdoor/retail brands.
All times are in GMT+01:00
Online · 15:00 - 16:00
Online
15:00 - 16:00
A deep dive into actively understanding, selecting, and presenting the key elements that shape a specific group or audience and engaging with different cultural identities, and using that knowledge to create content, experiences, or campaigns that resonate authentically. Learn how to connect with various cultures to build meaningful, relevant connections that go beyond surface- level marketing. Suitable for: sports/outdoor/retail brands.
Marco Cignini, CCO, Woolf Merino
All times are in GMT+01:00
Online · 15:00 - 16:00
Online
15:00 - 16:00
Jon Seneger is a seasoned Senior Product Manager and AI Technology Strategist with over 20 years of expertise in developing and scaling Software solutions. With multiple patents in AI technologies and recognition for his contributions to UX innovation, Jon is dedicated to creating scalable, sustainable AI solutions that address complex challenges and align with evolving market trends. Suitable for: CEOs and managers. Ahmer Inam is a seasoned data and AI executive with over 20 years of experience in driving organizational transformation through intelligent digital solutions. Currently serving as the Chief Data & Artificial Intelligence Officer at Relanto, Ahmer has held leadership roles at prominent companies including Nike PwC, and has worked with major sportswear brands such as Hoka and Columbia Sportswear in the United States
Companies must adhere to standards for responsible business conduct, including Environmental, Social, and Governance (ESG) criteria.
Participants are expected to operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises on Responsible Business Conduct. This entails conducting business responsibly, respecting human rights, ensuring decent working conditions, safeguarding environmental considerations, and actively preventing corruption.
Companies must carry out their own due diligence assessments (risk assessments) to identify, prevent, and mitigate potential adverse impacts.