Trade Mission: USA Sports and Outdoor Brand Expansion 2025

Over the past few years, there has been significant growth in American participation in outdoor activities and recreation. Consumer demand and spending on sports gear and clothing have continued to rise, even after pre-pandemic routines returned.

Norwegian brands have a competitive edge due to their high quality, innovative design and sustainable production, making them highly attractive to discerning and affluent US consumers.

Who Should Apply

This programme is for Norwegian companies that:

• Offer high-quality sports equipment, clothing, or manufacturing solutions.
• Have the financial resources and capacity to scale.
• Can commit to the full programme (with at least two employees involved and board-level approval).
• Are open to collaboration and knowledge sharing.
• Aim for international growth (e.g., English website and social media).

Programme Highlights

• Webinars & Prep Work: Late March–June 2025
• New York Workshops: 12–14 June 2025
• Event Opportunities:
  • Discovery Marketplace, Reno, NV (8–9 June 2025)
  • Switchback, San Antonio, TX (16–18 June 2025)
  • Outdoor Retailer, Salt Lake City, UT (18–20 June 2025)
• Follow-up Sessions: Autumn 2025

What You Gain

• Deeper market insights
• Sales & distribution strategies
• Expanded US network
• Business model evaluation
• Sales pitch training
• Branding and marketing strategies
• Connections with Norwegian networks and clusters
• Access to new business opportunities

Programme Fee: Covers all workshops, materials, and networking events (travel and accommodation not included).

Logistics Support: We offer guidance on travel and accommodation in New York City.

Language: The programme is conducted in English to ensure engagement with U.S. industry leaders.

Apply now to secure your place!

This initiative is part of Innovation Norway’s mandate to lead the national export initiative for Manufacturing and Design (February 2024), supporting the goal of a 50% increase in exports by 2030.

Delivered in collaboration with:

• The Norwegian Industry Association
• The Norwegian Sports Industry Association
• Team Norway