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Overview of New York city
Ongoing event

Scale with Laerdal in the US Healthtech market

28 January 2026 - 1 January 2027

Location: New York, USA

Trade Mission

Innovation Norway and Laerdal offer a market entry programme for Norwegian healthtech companies, combining Laerdal’s hospital expertise with access to leading US institutions like Mayo Clinic and Tanner Health to scale, validate and accelerate innovations.

Through Laerdal’s “enabling platform”, participants gain:

  • Access to clinical networks and insights into US hospital systems
  • Support for market entry, regulatory readiness, and commercial validation
  • Opportunities for pilot projects and co-creation with US hospitals

Why the US?

  • The US is the largest market for health technology globally
  • Dominated by private hospitals and insurers, offering faster, less bureaucratic sales processes than Europe
  • Home to world-leading hospital systems, perfect for testing and scaling innovations

Program Structure

Phase 1 – Selection & Market Match
Identify needs in the US health sector and select 4–6 Norwegian companies with genuine market potential, using insights from Laerdal and hospital partners.

Phase 2 – Validation & Gap Analysis
Assess readiness for the US market: regulatory, commercial, product, financial and operational dimensions.

Phase 3 – Clinical Partnership & Scaling
Real-world validation through pilot projects, co-creation, funding support, and preparation for EHR integration.

Phase 4 – Market Acceleration
Enable rapid market penetration via Laerdal’s networks, client access, and scaling strategies.

Unique Value for Norwegian Innovators

  • Direct access to leading US health institutions and expert networks
  • Practical guidance on market entry, clinical validation, and operational readiness
  • Opportunities for pilot projects and co-creation to prove product-market fit

This program positions Norwegian healthtech companies to expand internationally with confidence, using Laerdal’s expertise and strategic US partnerships as a springboard.

Contact our team

Reach out and discover how we can support your market entry.

John Vislosky

Senior Advisor Health Tech

New York

Tone Varslot Stave

Head of national export initiative on health and life science, Innovation Norway

Important conditions

Companies must adhere to standards for responsible business conduct, including Environmental, Social, and Governance (ESG) criteria.

Participants are expected to operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises on Responsible Business Conduct. This entails conducting business responsibly, respecting human rights, ensuring decent working conditions, safeguarding environmental considerations, and actively preventing corruption.

Companies must carry out their own due diligence assessments (risk assessments) to identify, prevent, and mitigate potential adverse impacts.