Norwegian fashion in Seoul | Business Norway

Event has ended

11 November 2025 - 14 November 2025

Trade Mission

Norwegian fashion is stepping onto one of the world’s most influential style stages: Seoul. From 11–14 November, six standout Norwegian brands are joining Innovation Norway and Norwegian Fashion Hub on a trade mission designed to open doors and spark partnerships in South Korea’s dynamic fashion scene.

Participating companies

These are the companies representing Norwegian fashion abroad.

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Profile

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The Showroom

Showroom open 13–14 November — discover Norwegian fashion up close.

AKS, ella&il, Livid, Mono, Myklé and pearl octopuss.y will be featured at the MeSpace showroom in Seoul on 13–14 November. The showroom provides a curated space for industry professionals to explore the collections, engage with the designers, and experience Norwegian fashion firsthand.

Liv Inger Tønjum

Head of fashion segment, national export initiative on manufacturing and design, Innovation Norway

Dooseok Kim

Senior Market Advisor

Seoul, South Korea

Elin Kathrine Saunes

CEO, Norwegian Fashion Hub

In partnership with

Website

Important conditions

Companies must adhere to standards for responsible business conduct, including Environmental, Social, and Governance (ESG) criteria.

Participants are expected to operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises on Responsible Business Conduct. This entails conducting business responsibly, respecting human rights, ensuring decent working conditions, safeguarding environmental considerations, and actively preventing corruption.

Companies must carry out their own due diligence assessments (risk assessments) to identify, prevent, and mitigate potential adverse impacts.