Norwegian fashion in Seoul
11 November 2025 - 14 November 2025
Trade Mission
Norwegian fashion is stepping onto one of the world’s most influential style stages: Seoul. From 11–14 November, six standout Norwegian brands are joining Innovation Norway and Norwegian Fashion Hub on a trade mission designed to open doors and spark partnerships in South Korea’s dynamic fashion scene.
The Showroom
Showroom open 13–14 November — discover Norwegian fashion up close.
AKS, ella&il, Livid, Mono, Myklé and pearl octopuss.y will be featured at the MeSpace showroom in Seoul on 13–14 November. The showroom provides a curated space for industry professionals to explore the collections, engage with the designers, and experience Norwegian fashion firsthand.
Liv Inger Tønjum
Head of fashion segment, national export initiative on manufacturing and design, Innovation Norway
Dooseok Kim
Senior Market Advisor
Seoul, South Korea
Elin Kathrine Saunes
CEO, Norwegian Fashion Hub
Important conditions
Companies must adhere to standards for responsible business conduct, including Environmental, Social, and Governance (ESG) criteria.
Participants are expected to operate in accordance with the UN Guiding Principles on Business and Human Rights and the OECD Guidelines for Multinational Enterprises on Responsible Business Conduct. This entails conducting business responsibly, respecting human rights, ensuring decent working conditions, safeguarding environmental considerations, and actively preventing corruption.
Companies must carry out their own due diligence assessments (risk assessments) to identify, prevent, and mitigate potential adverse impacts.