
Scale with EMNY in New York
3 December 2025 - 12 June 2026
Trade Mission
EMNY (Executive Marketing New York) is an intense, results-oriented and digital-first scaling program designed to facilitate rapid growth. Ideal for ambitious Norwegian startups ready to take the next step!
Through a systematic framework participating companies will clarify their company's growth levers, work with domain experts to sharpen their business model, identify key improvements, and build a more competitive international business, faster. All EMNY participants will be invited to the annual EMNY Summit, during New York Tech Week in June.
See highlights from EMNY Summit 2025
Video: Innovation Norway / Shootday. The next EMNY Summit will be hosted in June 2026.
What does EMNY offer companies?
The program provides participants with tools, meeting places and networks to increase the speed of the international venture - and increase earnings and company value.
- Pinpoint Growth Drivers
Participants will be introduced to a custom methodology to identify and prioritize the growth factors most critical to their company’s success. - Premium Access to EMNY’s Learning Platform
Entails on-demand access to exclusive videos, tools, frameworks, and presentations curated for high-growth startups. - 1:1 Mentorship Sessions
Tailored, actionable feedback will be provided in private sessions with domaine experts who understand the market and stage. - Dedicated Program Manager
A committed program lead guiding and supporting the participants through every step of their U.S. market journey. - Powerful Peer Network
Connecting ambitious Norwegian founders, managers, and entrepreneurs navigating the same challenges. - Exclusive Alumni Event in NYC
An exclusive invitation to EMNY’s annual alumni event during New York Tech Week—a high-energy platform for networking, visibility, and inspiration. - Ongoing Community and Support
Regular group sessions and access to the broader EMNY social network and content even after the program ends.
Here's what EMNY alumni have to say about the program:
“Meeting with Innovation Norway and EMNY mentors in New York was incredibly valuable for refining Highsoft’s growth strategy.”
Atle Sivertsen, CEO, Highsoft
“EMNY and Ola accelerated our leap from a startup with a prototype to an industry-compliant vendor, scaling logistics, production, and sales from 0 to 15 factories in a year.”
Geir Kulia, CEO, Signal Analysis Lab
Important 2026 dates:
This intensive program lasts five months and kickstarts with a physical gathering in Oslo late May 2026, while the rest takes place digitally.
Much of the program takes place as one-to-one counseling with mentors and experts, based on the company's needs.
- March 2026: First admission round starts
- May 1, 2026: Application deadline, but continuous admission subject to available places
- End of May: Kick-off in Oslo (details will come around March)
- 3.- 4. June 2026: New York Tech Week and EMNY Alumni Summit in New York
- June - December 2026: Ongoing oline mentoring
- December 2026: EMNY program ends
Next cohort: Applications will open in August, and a new cohort starts in December 2026.
January 2027: Next online mentoring program begins.
Photo gallery from EMNY 2024-25
.jpg?auto=format&w=1920&q=75)
Photo: Jeppe Frederiksen/Innovation Norway 
Photo: Jeppe Frederiksen/Innovation Norway 
Photo: Jeppe Frederiksen/Innovation Norway 
Photo: EMNY mentor Kris Irizawa at EMNY Summit @ Tech Week 2025 - Innovation Norway/Shootday.com 
Photo: EMNY mentor Jen van der Meer at EMNY Summit @ Tech Week 2025 - Innovation Norway/Shootday.com 
Photo: EMNY mentor George Scribner at EMNY Summit @ Tech Week 2025 - Innovation Norway/Shootday.com 
Photo: EMNY mentor Jen van der Meer at EMNY Summit @ Tech Week 2025 - Innovation Norway/Shootday.com 
Photo: EMNY mentor Susan Lindner at EMNY Summit @ Tech Week 2025 - Innovation Norway/Shootday.com 
Photo: Innovation Norway NYC/Shootday.com 
Photo: Highsoft at EMNY Summit @Tech Week 2025 - Innovation Norway/Shootday.com 
Photo: Susan Lindner at EMNY Summit at Tech Week 2025, Hudson Yards / Shootday.com 
Photo: Halvor Gregusson from Rocketfarm at pitch night in SoHo, Innovation Norway/B.Gran 
Photo: Pitchnight in SoHo Tech Week, Innovation Norway/B.Gran
A few of our cohort companies
Want to learn more? Get in touch!
Ola Forsstrom-Olsson
EMNY Program Manager
Beate Christin Gran
Business Development Manager




