Zooca® – The Calanus Company: Nutritional marine products - Made in Norway

Zooca® – The Calanus Company is a pioneering biotechnology firm located in Tromsø that is dedicated to developing natural, high-quality nutritional products for both humans and animals.

The company’s skilled innovators harvest and utilise Calanus finmarchicus, one of the largest renewable and untapped resources in the Norwegian Sea. Its products have now been awarded the prestigious Made in Norway label.

Zooca® - The Calanus Company harvests and utilises Calanus finmarchicus, one of the largest renewable and untapped resources in the Norwegian Sea, in its products.

For Zooca®, Norwegian origin is essential, as the company builds on Norway’s longstanding traditions of responsible marine resource management and high-quality innovation. This heritage reflects its identity as a Norwegian pioneer in biomarine technology and commitment to sustainable harvesting.

“We are proud that we can harvest raw materials from Northern Norway and produce high-quality products at our own factory in Vesterålen – all in line with our values of innovation and sustainability,” Mæhlum says.

Zooca® holds a strong position in the health and nutrition sector, as well as the aquaculture industry, both of which are experiencing growing demand for sustainable, natural and high-quality ingredients.

The company believes that the Made in Norway label will help to lay the groundwork for growth as both consumers and B2B customers increasingly prioritise environmental responsibility and quality.

“In a competitive market, the Made in Norway label helps us to stand out. Norwegian origin is associated with responsibility and sustainability throughout the entire value chain,” Mæhlum continues.

Zooca® faces challenges from producers who market products using images of Northern Norwegian nature, creating a false impression of Norwegian origin. The Made in Norway label provides a unique opportunity to differentiate its products and communicate its true value to the global market.

With the Made in Norway label, Zooca® immediately communicates reliability, purity and high standards, reinforcing its core values.

“Our commitment to honesty and transparency aligns perfectly with what the Made in Norway label represents,” says Mæhlum.

Zooca® makes valuable nutrients available without harming the planet with its sustainable harvesting of Calanus finmarchicus. The company believes that the Made in Norway label will support this work and strengthen its position nationally and internationally, which in turn will provide assurance to its customers.

According to Zooca®,the fact that Made in Norway is a registered trademark is crucial to showcasing Norwegian innovation and value creation.