Published 15 Jan 2025 (updated 16 Jan 2025) · 3 min read
By combining advanced sensors and AI, Tunable revolutionises gas analysis in shipping, agriculture, environmental monitoring and other industries.
The award of the Made in Norway label to Tunable’s products, underscores the company’s commitment to quality, innovation and sustainability.
Tunable, delivers real-time, multigas analysers, combining micro and nanotechnology with infrared spectroscopy to ensure fast, reliable and accurate measurements for any application. Its solutions digitally exceed the sense of smell, providing decision makers and others with easy access to mission-critical gas data.
These products have now been awarded the Made in Norway label, highlighting Tunable’s Norwegian heritage and reinforcing its commitment to quality, sustainability and technological excellence.
The company is positioning itself as a leader in environmentally impactful and technologically advanced innovation, developing solutions that set the benchmark in industries from agriculture to shipping.
"Turning invisible gases into valuable data is not just innovation—it’s a commitment to a better future," points out Roar Hernes, Business Development Manager at Tunable.
Tunable recognises the global perception of Norwegian products as synonymous with quality, trust and innovation.
"By showcasing that Tunable’s products are developed and produced in Norway, we differentiate ourselves from our competitors. The values associated with Norway, such as clean nature, high trust and a well-functioning democracy, strongly resonate in the markets we serve," says Hernes.
The label reinforces Tunable's position as a premium provider in a highly competitive field, leveraging Norway’s global reputation to enhance market trust and confidence.
Today Tunable serves three key markets:
In addition to these sectors, Tunable sees opportunities in emerging markets requiring advanced data-driven insights. Combining hardware and AI-powered models, Tunable is positioning itself as a deeptech innovator. The company stresses the importance of high-quality gas data, which is a largely underdeveloped field.
“The Made in Norway label adds an extra layer of credibility, positioning us as a trusted supplier of advanced technology in the global market,” says Roar Hernes.
Tunable’s solutions also contribute directly to sustainability goals. For example, a single Tunable analyser deployed in one of the key markets has the potential to reduce annual emissions by 470 metric tons in CO2 equivalents. This dual impact of innovation and environmental responsibility underpins the company’s vision.
Tunable plans to integrate the Made in Norway label into all its marketing materials, from trade show displays to digital campaigns. The company will use the label as astamp of quality, with the aim of differentiating itself in international markets.
“We view the label as a long-term investment, much like the success achieved by the Swiss Made label. By incorporating the values of origin, sustainability and responsibility into the label, we hope it will become a benchmark for quality worldwide,” concludes Roar Hernes.
Tunable’s approach highlights the strategic importance of Made in Norway as both a differentiator and a symbol of excellence. The company believes the label will help them achieve long-term recognition while contributing to the collective success of all businesses using the label.
Roar Hernes
Business Development Manager