SHIFT High End Supplements: Effective nutrition, Made in Norway
Published 26 Jan 2026 · 2 min read
Vitalkost is a Norwegian supplier of organic food and beverages, dietary supplements, hygiene and skincare products.
In 2010 the company launched its own premium brand – SHIFT™ High End Supplements – a range of potent nutritional supplements formulated with ingredients primarily sourced from nature.
Developed and manufactured in Norway, the SHIFT™ series has now been awarded the Made in Norway label.
“Today’s consumers are increasingly aware of where their products come from. We believe that using the ‘Made in Norway’ label strengthens our position as a symbol of quality – both in today’s market and for the future.”
Anne Marthe Strange Fernandes
Head of Export, Vitalkost
High-quality supplements – developed and manufactured in Norway
SHIFT™ High End Supplements from Vitalkost have been available on the Norwegian market for over a decade. The range is recognised for its premium quality, combining natural, carefully selected ingredients with a strong focus on efficacy and performance.
Each supplement in the SHIFT™ series contains clinically relevant amounts of active ingredients per daily dose, ensuring that every product delivers genuine results.
“Our ingredients are selected through a strict evaluation process where efficacy and quality are the main criteria. The products are based on documented, bioavailable organic minerals, natural vitamins, and botanical ingredients — all to ensure effective supplements with optimal effect,” says Anne Marthe Strange Fernandes.
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Motivation for using the Made in Norway label
All SHIFT™ products are developed—and most are also manufactured—in Norway, enabling full control over the value chain and ensuring sustainable, short-haultransportation. The Made in Norway label underscores SHIFT’s commitment to Norwegian quality standards and core values such as responsibility, integrity, and trust.
“Today’s consumers are more conscious than ever about product origin. We believe that Made in Norway reinforces our position as a hallmark of quality – both now and in the years to come,” says Fernandes.
Committed to sustainability and responsibility
SHIFT™ supplements are primarily sold through health food retailers and are also exportedto markets across Asia and Europe. While competing products are typically developed and produced in the US, SHIFT™ offers a unique alternative rooted in Norwegian standards and expertise.
Vitalkost actively addresses global health and environmental challenges by distributing organic and certified brands, reducing carbon emissions through solar energy, and promoting responsible business practices throughout its operations—from production of better-for-you products and logistics to marketing.
“We believe it is a true advantage that our products are developed and produced in Norway whenever possible,” says Fernandes.
Incorporating the label
The Made in Norway origin label will appear across SHIFT™ product packaging and digital platforms, reinforcing the brand’s identity as an authentic Norwegian name in the premium supplement market.
“We will proudly use the Made in Norway logo on our products and in our marketing. This label highlights that SHIFT™ is a genuine Norwegian brand – developed and produced in Norway,” says Fernandes.
