HoloCare surgical hologram technology: Made in Norway

HoloCare is pioneering technology that quickly transforms medical imaging into interactive 3D holograms. The goal? To give surgeons an entirely new way to understand human anatomy – with speed, clarity and precision – through advanced, AI-driven holographic solutions.

These cutting-edge tools offer a revolutionary way to visualise and interact with patient anatomy, empowering surgeons to plan complex surgeries with a clear common understanding in the surgical team.

Norway has a strong healthcare system and some of the world’s most advanced digital infrastructure, providing HoloCare with a unique foundation for developing innovative health technology.

For HoloCare, the Made in Norway label stands for quality, user-centred design and innovation – values that are essential to the development of the company’s cutting-edge solutions.

The market for holographic visualisation in surgery is still in its early stages, shaped by global competition from both emerging startups and established players eager to harness the potential of new AR and VR technologies. Few companies have firmly established themselves – largely due to the time and complexity involved in developing and gaining approval for clinically viable solutions.

“Our primary customers are large specialist hospitals with advanced surgical departments. We see a significant opportunity to position both HoloCare and Norway at the forefront of a new era in surgical technology – as one of the first company in the Nordics to achieve MDR CE approval,” says Sundset.

HoloCare will use the Made in Norway label to emphasise Norway's reputation for developing trustworthy, high-quality software in critical fields such as healthcare and public services.

“As we continue to develop our platform and expand into new markets – combined with a strong focus on usability and quality – may prove to be a key competitive advantage,” concludes Sundset.