EVI Ski: Circular ski manufacturing, Made in Norway

Based in Oppdal, EVI Ski is a circular ski manufacturer and the only producer of steel-edged skis in Norway. Being located at the heart of their most important market – and in ideal terrain for testing – helps the company minimise overproduction and transport emissions.

All EVI skis are made to order, with no stock of pre-produced skis.

Prog skis are also crafted in the same factory. What sets EVI and Prog apart is how data is used: while EVI is built around evolving ski models, Prog skis are fully customised and data-driven – individually tailored to each skier.

“The reuse of materials is nature’s second most important function. All EVI and Prog skis are designed to allow for the reproduction of worn-out skis. We actively source materials from other industries and collaborate with major industrial waste generators to create an industrial equivalent of soil,” says Endre Hals.

For EVI, it’s vital to raise awareness around the origin of the products we consume. Until now, there hasn’t been a system that clearly highlights these differences in Norway.

Some of EVI’s biggest competitors present themselves as Norwegian brands, yet import their products from other countries. The Made in Norway label helps to distinguish truly Norwegian-made products – and serves as a mark of trust and authenticity.

“The Made in Norway certification proves that we are genuinely a Norwegian manufacturer, producing all our products in Norway – and that matters deeply to us. In the years ahead, we believe this will become a highly regarded mark of quality,” says Hals.

While EVI sells skis worldwide, the company prioritises its home market as part of its mission to establish a genuinely circular consumer culture. Returning skis from places like Japan or the US for remoulding in Norway – or vice versa – is logistically challenging and resource-intensive.

However, with a weakened Norwegian krone, EVI has seen growing international interest over the past year, particularly from Europe.

EVI actively uses the Made in Norway label to raise awareness of the brand – and is already seeing increased recognition. The label is printed directly onto the ski graphics, and will soon be featured on email signatures and product packaging as well.

“An important added benefit is the synergy created through collaboration with other Made in Norway companies. We’ve already partnered on several projects and have seen significant positive impact as a result,” concludes Hals.