Drytech: Delicious freeze-dried meals, Made in Norway

Based in Tromsø, Drytech is a Norwegian food company specialising in the production of freeze-dried meals. Since 1989, the company has created delicious, long-lasting dishes using its own proprietary technology. These flavourful meals have become a favourite on hiking trips across the country.

For Drytech, sustainable transformation is essential to continue delivering high-quality Norwegian food to outdoor enthusiasts for years to come.

“Food safety is becoming more important than ever, and our mission is to set the standard – rooted in Norwegian origin. Through our meals, we aim not only to ensure quality and trust, but also to promote health and inspire more people to seek peace in nature,” says Trond-Børre Hansen, CEO of Drytech.

With the Made in Norway certification, Drytech joins a growing number of Norwegian companies working to raise awareness of homegrown products and services. As a leading provider of safe, great-tasting meals, Drytech is committed to reinforcing the connection between Norwegian origin and food safety – values that run deep in the company’s DNA.

“Norwegian vegetables, meat, and seafood are widely recognised for their purity and exceptional quality. These are values that truly resonate with our customers – especially in a market where many competitors rely on imported ingredients with less emphasis on quality. This certification helps build trust not only in our products, but in our brand as a whole,” says Hansen.

For Drytech, ensuring accessibility is essential. That’s why strategic placement in sports retailers, outdoor gear shops, and online platforms plays a critical role. As a consumer product, visibility and availability are key to reaching customers at the moment they plan their outdoor adventures.

The market is evolving, and freeze-dried meals are becoming increasingly popular with a broader audience.

“Once reserved for avid hikers and professional expeditions, these meals are now finding their way into everyday use – as emergency food or convenient meal solutions for active families. This shift presents us with exciting opportunities to expand our customer base and meet new demand,” says Hansen.

Drytech plans to actively integrate the Made in Norway label across its marketing efforts – on packaging, in advertising and on digital platforms. This includes highlighting the story behind Norwegian ingredients, sustainable production processes, and the exceptional quality that defines every product.

“By making the Made in Norway label a core part of our strategy, we aim to create long-term value for both our company and our customers – while also helping to reinforce Norway’s global reputation as a producer of premium food products,” concludes Hansen.