Colic Button: Soothing relief for infants, Made in Norway
Published 16 Dec 2025 · 3 min read
Colic affects 25 per cent of infants each year, causing prolonged and intense crying.
Colic Button was created in response – a Norwegian-made sound device developed by parents, for parents, to ease colic and sleep disturbances.
With its specially designed sound pattern, Colic Button captures the infant’s attention and provides effective calming relief.
“Being awarded the Made in Norway label strengthens our credibility and supports our vision of providing young families with a safe and effective aid developed in Norway.”
Eleni Menti Larsen
CEO of Colic Button
Norwegian innovation bringing comfort and relief to infants
Colic Button is a Norwegian-developed and patented device designed to relieve colic in infants. Created to support families by reducing crying and helping babies to find calm, it offers an effective, non-invasive solution.
Safe to use and free from medication, it is the ideal aid for parents seeking a natural way to soothe their babies.
Colic Button is made by parents, for parents.
“We combine Norwegian innovation and research with high production quality to offer young families a safe and effective solution,” says CEO Eleni Menti Larsen.
Motivation for using the Made in Norway label
As a Norwegian manufacturer, Colic Button takes pride in its heritage and the values associated with Norwegian quality, safety and innovation. This strengthens the company’s ability to build trust with customers who appreciate products made in Norway.
“Being awarded the Made in Norway label strengthens our credibility and supports our vision of providing young families with a safe and effective aid developed in Norway,” says Larsen.
Colic Button recommended by healthcare professionals
Each year, colic affects some 14 000 babies in Norway, over 1.3 million across Europe, and a staggering 35 million worldwide.
Colic Button targets parents of infants, both in Norway and internationally, who are seeking a reliable, medication-free solution for prolonged and intense crying.
Recommended by healthcare professionals, Colic Button has been approved by the Regional Committees for Medical and Health Research Ethics (REK) for infant research in Norway. It is also CE-certified by NEMKO and market-approved for sale in Norway, the Nordic region, the EU and the UK.
“In the Norwegian market, the Made in Norway label reinforces our position as a local producer with a focus on quality and safety. Internationally, the origin label can strengthen our brand by highlighting the positive associations customers have with Norwegian innovation, safety and value creation,” says Larsen.
Incorporating the label
Colic Button will integrate the Made in Norway label into its brand identity. The origin label will be prominently displayed on the product packaging to convey that Colic Button is a safe, locally produced choice, and it will be featured across the company’s digital platforms.
“We aim to strengthen our market position as a Norwegian brand. The origin label provides unique value by building customer trust while underscoring our commitment to Norwegian quality and innovation,” concludes Larsen.
