Blue Resource Group: Norwegian Seafood, Crafted in Norway
Published 14 Apr 2026 · 3 min read
Blue Resource Group strengthens Norway’s position in the global seafood market by ensuring that Norwegian seafood is processed and refined in Norway before reaching international markets.
Its integrated operations secure consistent quality across retail, foodservice and wholesale channels worldwide, with strict control from raw material to finished product.
Now proudly carrying the Made in Norway label, Blue Resource Group stands as a guarantee of quality, traceability, and responsible production.
“The Made in Norway label allows us to clearly communicate that both raw material and processing take place in Norway. This is a strong differentiator in a market where origin and food safety are decisive factors for professional buyers.”
Ove Magnar Thu
CEO of Blue Resource Group
Building a Norwegian Seafood Group with Global Reach
Blue Resource Group is a Norwegian seafood group spanning production, sales, and distribution. At the core of its business is seafood sourced and fully processed in Norway, ensuring strong traceability and full oversight of quality and provenance.
Across retail, HoReCa, importers and wholesale partners, the company reaches around 40 countries in addition to the domestic market, providing a solid platform for continued growth supported by Norway’s strong global reputation in seafood.
"Norway is one of the world’s leading seafood exporters, driven by sustainable practices and the recognised quality of its seafood. We build on that foundation by ensuring and actively communicating our products are sourced and processed in Norway,” says Ove Magnar Thu.
Motivation for using the Made in Norway Label
Blue Resource Group wanted a label that clearly communicates both Norwegian origin and Norwegian processing, providing full transparency across the value chain.
After learning about the Made in Norway label, the company recognised it as the right complement to the industry’s “Seafood from Norway” mark - which highlights origin but not processing. Blue Resource Group needed a label that reflects its complete Norwegian value chain.
"The Made in Norway label allows us to clearly communicate that both raw material and processing are Norwegian. It represents transparency, quality and a level of confidence our customers can rely on," says Thu.
Targeting Professional Buyers Across 40 International Markets
The global seafood market is highly competitive, and professional buyers increasingly prioritise origin, traceability, and food safety.
Serving nearly to 40 international markets, Blue Resource Group works with customers who value transparent supply chains. The Made in Norway label provides verified proof that both raw materials and processing are Norwegian, strengthening the company’s competitive edge.
"For many of our customers, both origin and place of production are key indicators of quality and food safety. The Made in Norway label gives us a credible way to communicate this advantage in markets where transparency matters most," says Thu.
Anchoring the brand in Norwegian Seafood quality
Blue Resource Group and its subsidiaries will feature the Made in Norway label across packaging, digital platforms, and all commercial channels. As an integrated part of the group’s market presence, the label functions as a clear signal of Norwegian origin and consistent quality.
"Our ambition is to make the Made in Norway label a natural part of our story, clearly signaling to customers worldwide that our products are Norwegian - from raw material to final product," says Thu.
