Founded in 2015 in Trondheim, OptoScale has quickly became a pioneer in the aquaculture industry.

With the use of advanced AI-powered camera technology, OptoScale transforms fish farming in real time, providing accurate data and detailed monitoring of fish health, sea lice and fish growth.

“The origin label provides us with a valuable opportunity to strengthen our reputation as a supplier of high-quality and sustainable solutions, something we believe will strongly appeal to both existing and new customers,” says Sven Jørund Kolstø, CEO of OptoScale.

OptoScale’s mission is to consistently deliver aquaculture solutions that exceed the expectations of Norwegian and international customers. The company believes that being part of the Made in Norway scheme allows it company to showcase the quality of its solutions and the fact that it uses Norwegian technology.

The company seeks to integrate quality and precision into every aspect of its activities. By leveraging Norway’s official origin label, OptoScale effectively communicates its commitment to excellence, enhancing its image among global players and providing a competitive edge in both the domestic and the international market.

The market for smart underwater camera technology is growing rapidly, nationally and internationally. Stricter regulations imposed by the authorities have increased the need for tools that can optimise production while improving fish welfare.

OptoScale must uphold its high standards to continue to qualify for the Made in Norway label. While this can be challenging without a clear strategy, OptoScale views this as an opportunity to enhance its competitiveness and remain vigilant. The company’s ambition is to further develop its technology, continuing to push boundaries and maintain its position as a leading provider of precise camera technology.

Moving forward, OptoScale plans to make the Made in Norway label a core part of its identity, using it to bolster its reputation for quality both at home and abroad. As the company expands into new markets, the label will serve as a symbol of Norwegian innovation and craftsmanship, helping OptoScale to maintain a competitive edge.

In short, Made in Norway tells the story of OptoScale’s origins and future ambitions, signaling its dedication to developing solutions that meet the highest standards.