Hurtigruten: An illustrious legacy of maritime tourism– Made in Norway

With a history spanning over 130 years, Hurtigruten is a leading operator in maritime tourism and transportation along the Norwegian coastline. The company has an illustrious legacy as a champion of socially responsible travel and sustainable tourism in Norway and has now been awarded the Made in Norway label for its services.

For Hurtigruten, joining the Made in Norway initiative was a natural step.

“The Made in Norway label represents our dedication to promoting Norwegian nature, culture and values while strengthening local communities through tourism and transportation,” says Hurtigruten’s CEO, Hedda Felin.

With 80 per cent of its passengers coming from abroad, Hurtigruten operates in a highly competitive and globalised market. The Made in Norway label is a key asset in highlighting the company’s Norwegian roots and building credibility among international customers.

“In an era where travellers are increasingly seeking authentic and environmentally friendly experiences, the Made in Norway label helps us to clearly communicate our heritage and strengthen trust among both Norwegian and international customers”, says Hedda Felin.

Hurtigruten will feature the label prominently in its marketing materials, communication with international audiences and on board its ships – serving as a visual reminder of Norwegian origin and environmental stewardship.

Hurtigruten believes that the Made in Norway label will give it a powerful tool to promote Norway’s unparalleled nature, cuisine and cultural heritage, while communicating the company’s dedication to sustainable and responsible operations.