David-Andersen quality jewellery: Made in Norway
Published 10 Dec 2024 · 2 min read
After nearly 150 years as a goldsmith, Norwegian production and origin remain the most important focus for David-Andersen.
David-Andersen is a renowned Norwegian jewellery firm established in 1876 by goldsmith David Andersen.
The brand is known for its unique designs and commitment to Norwegian production. The company also sells leading European brands alongside its own collection.
According to David-Andersen, the awarding of the Made in Norway label is a confirmation of quality and Norwegian craftsmanship – the cornerstone of its production.
“The origin label serves as an assurance and guarantee to our customers that our David-Andersen collection of jewellery is developed and produced in Norway. For many customers, this is essential.”
Ida Lund Hermanrud, Head of Marketing, David-Andersen
After nearly 150 years as a goldsmith, Norwegian production and origin remain the most important focus for David-Andersen.
David-Andersen is a Norwegian jewellery firm established in 1876 by goldsmith David-Andersen. The company focuses on its own design and Norwegian production, as well as selling leading European brands. alongside its own collection.
David-Andersen has a flagship store in Karl Johans Gatein Oslo, as well as several stores in the Oslo area, Bergen and Trondheim.
Not only has David-Andersen been awarded the Made in Norway label, it has also actively contributed to the development of the labelling scheme.
Motivation for using the Made in Norway label
David-Andersen believes that the Made in Norway label increases value creation significantly, helping to strengthen its reputation and position as a reliable supplier of quality products.
The official origin label indicates that the company’s jewellery is manufactured in accordance with strict Norwegian standards, increasing customer trust both nationally and internationally.
Ida Lund Hermanrud, Head of Marketing at David Andersen, elaborates:
“Being able to both contribute to developing the Made in Norway label and through the allocation of the origin label, we receive an official Norwegian confirmation of the quality in everything we do at David-Andersen.”
The importance of origin in David-Andersen's market
David-Andersen states that quality is a cornerstone of everything it produces and does. Made in Norway certification confirms this, providing a competitive advantage in its market.
Ida Lund Hermanrud says, “The Made in Norway label serves as a guarantee for customers highlighting Norwegian value creation. We know that origin and official certification is becoming increasingly important in a market where consumers are more conscious of quality and ethics and Made in Norway underscores this”.
Incorporating the label
According to David-Andersen, the Made in Norway label strengthens its commitment to maintaining and further developing its standard of quality, while increasing focus on innovation and sustainability.
The company expects that the allocation of the origin label will create synergies via collaboration with other Norwegian companies and collective nation branding. David-Andersen will start using the label in its digital marketing, as well as in its physical stores to showcase jewellery that is genuinely Made in Norway.
